The new headquarters of Greda fashion house -from 2015 Daniela Dallavalle SpA- is one of the recent works by Garc. The winning project, created by Studio of Architecture B+B Associati of Treviso, is the result of a contest of ideas promoted at European level by the contracting company. Greda Headquarters is the first industrial building of the entire district of Carpi, certified energy class A.
The Daniela Dallavalle group today dress people, space and moments through the collections Elisa Cavaletti, Riccardo Cavaletti, Eleonora Cavaletti, Pure Art, Dress Your Space, Artistic Elements and Home Jewels.
Opened in January 2015, the new headquarters of Carpi is a structure of 6,000 meters, bright, dynamic and future-oriented: a building high technological content which respects the environment. It is in fact included in the environmental certification class A with classification NZEB (nearly zero energy building) and is characterized by innovative architectural environmentally sustainable, thermo-hydraulic and domotics, unique nationally.
Between these: 204 pilings iron and concrete to make the building highly earthquake resistant, 45 geothermal probes positioned at 120 meters depth, tank rainwater for reuse for irrigation and partly domestic, controlled mechanical ventilation , radiant floor heating and wall-mounted, water-cooled chilled beams, perimeter lighting and photovoltaic system, curtain wall system made of mullions and transoms Schüco®, outer coating KRION®, innovative antibacterial material produced from Porcelanosa Group®.
The projectual composition, starting by the envelope maximum, then molded with actions of subtraction, breaking and separation, somehow inspired by the process of splitting the “Pangea”, paleogeographic of memory, from which they originated continents and oceans. The fragmentation of the area, of narrow and elongated shape, determines the project: three “plaques” show obvious signs of breakage generative that separating himself have given way to a unifying internal garden, protected from view by the anonymous industrial context; while the compact external fronts clearly denounce their difference from other buildings, offering a recognizable image even at fast in highway. The words “fram-menti vitali” are the synthesis of compositional principle exposed and at the same time evoke, with the desinence “menti vitali”, the nature of the highly creative activities stylistic company in the fields of women’s fashion and household linens.
Project B+B Associati Client Daniela Dallavalle SpA Location Carpi (Modena) Year 2013 | 2014 Skills General Contractor